Greg Kihlström

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S6 | 492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential

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About the Episode

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading.

Today we’re going to talk about the culture, technology, and priorities the enterprise needs to deliver great customer experience, and continuously improve it over time. 

To help me discuss this topic, I’d like to welcome Abhii Parakh, Head of Customer Experience at Prudential.

About Abhii Parakh

He is proud to be part of a company whose purpose is to make lives better by solving the financial challenges of our changing world. As the Head of Customer Experience at Prudential, he leads their enterprise-wide CX Transformation to enhance customer outcomes through impact on culture, technology, and prioritization. He has built customer-centric teams that have delivered personalized financial wellness for tens of millions of Americans, while enabling meaningful gains in experience and sales growth for the business.


With over 20 years of experience in leading digital and CX transformations for Fortune 100 companies, I channel my passion for strategy, design and customer-centricity into building teams that consistently translate business goals into exceptional customer outcomes.

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Abhii Parakh, Head of Customer Experience, Prudential