About the Episode

I'm joined by John Friedman, Sustainability Manager at WGL and author of Managing Sustainability: First Steps to First Class. Both employees and consumers are increasingly motivated to support companies who share their values. Whether this is the company that employees choose to work for, or companies that customers choose to buy from, the values and initiatives a company supports holds a lot of importance.

About John Friedman

John Friedman is a recognized sustainability expert who has helped leading global companies integrate their aspirations into sustainable and responsible business practices. He has helped define science-based targets, goals, and managed programs relating to environmental stewardship, social progress, and sound governance. Friedman is a respected voice for sustainability, often presenting at colleges, universities, meetings and conferences. He has also authored more than 150 articles that have been published by Reuters, Huffington Post Business, Sustainable Brands, Triple Pundit, and others. LinkedIn: https://www.linkedin.com/in/johnfriedman