S2 | Episode 72: Agile, Customer Experience, and Marketing With Aileen Cahill
About the Episode
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach.
About Aileen Cahill
Aileen Cahill is SVP & Client Partner leading Merkle’s CPG practice. Her 25+ years of experience include operating roles for Fortune 500 companies – beginning in Brand Management at Hershey, Pepsi & Con Agra to Chief Marketing Officer and Chief Customer Officer in pharmaceutical and travel – a boardroom strategy consultant, and Adjunct Professor. Aileen authored an MBA textbook, Internet Marketing; Building Advantage in a Networked Economy published by McGraw Hill. She’s known for creating sustainable growth from the “Outside In.” Applying her degree in applied behavioral analytics to big data helping clients better understanding their own customers’ needs and how they make decisions.
Download
As referenced in the episode, the PDF below provides additional context and ideas, and was created by Aileen to share with The Agile World audience.