About the Episode

Today we’re going to talk about next best action and its role in enhancing the customer experience.  It is becoming increasingly important to offer customers personalized experiences that provide what they want, when and how they are expecting it. This applies to all kinds of customers across any industry, from retail to healthcare, to financial services, or any other. Understanding the customer journey is key to providing this type of tailored experience. Another beneficial approach is next best action. To help me discuss next best action and its role in enhancing the customer experience, I’d like to welcome Jean Belanger, Founder & CEO, CerebriAI.