I go through the principles of an agile brand:

• Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers.

• We believe brands play an important role in society, and when they are managed properly, they can add value to people’s lives.

• We believe change can be a force for good and branding and marketing need to change to best serve their customers and society.

• We believe the future is bright and technology can be a force for good in the right hands and with the right motives.

• We believe that to make a great brand is to tie a core set of values to the products and services delivered.

• We also believe the world is in continual motion, and the ideas and thinking we currently share are subject to continual evolution as the practice of branding evolves.