This article was written by Greg Kihlström for Forbes Agency Council. Read the original article here.

While the statistics range depending on where you look, it is safe to say that anywhere from a small to a large majority of companies are in some stage of digital transformation at the time you are reading this article. What happens, though, when a disruptive technology is introduced midway through the process of transformation? Unless you’ve got access to a time machine to travel back and forth, you and your team are likely grappling with how to incorporate artificial intelligence like generative AI into your plans.

Thus, you’re going to have to potentially make some tough decisions and prioritize areas that will have the greatest impact. In this article, I’m going to explore three key areas to focus on when it comes to AI in a digital transformation.

This article was written by Greg Kihlström for Forbes Agency Council. Read the original article here.