This article was written by Greg Kihlström for Forbes Agency Council. Read the rest of the article here.

Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on that is crucial. Conversational marketing—which includes simple chatbots, conversational AI and live chat—holds great promise by combining the immediate response customers want with a more natural type of interaction through a question-and-answer interface.

But because of the potential impact on the customer experience, there are some important things to keep in mind before implementing a conversational marketing approach. Here are a few considerations you and your team should discuss and review before implementing a conversational marketing strategy.

This article was written by Greg Kihlström for Forbes Agency Council. Read the rest of the article here.