This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.

AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that benefit both customers and the business itself. However, implementing AI is not without its challenges, and marketing leaders must take a strategic approach to maximize its value.

In my work advising Fortune 1000 companies on digital transformation, I often recommend they take a look at how AI can be integrated directly into their marketing operations. Let’s explore the impact and challenges of AI on marketing operations, including its potential to enhance customer experience, improve efficiency and drive better decision-making.

Benefits Of AI In Marketing Operations

Strategic adoption of AI in the enterprise can lead to improved customer experience through personalized content, offers and experiences that react in real time and even anticipate opportunities beforehand. For marketing operations specifically, AI-driven solutions can analyze consumer data and create targeted marketing campaigns to improve customer interactions per their interests and needs, and even take actions to reduce and prevent customer churn before it happens.

From an internal perspective, AI can also increase efficiency through automation and streamlined processes. Marketing teams can automate repetitive tasks such as report generation, audience segmentation and data analysis tasks, which will free up the time and effort to focus on more important tasks.

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.