This article was written by Greg Kihlström for CMSWire. Read the full article here.

If you're in marketing or customer experience, 30% of your job could be automated by 2030. Shouldn't you want more rewarding work anyway?

I’ll confess that I’ve been guilty of some of what I’m about to say, but as a proponent of agile and continuous improvement in general, we should all strive to do better. As tempting as it is to talk about artificial intelligence either in awe of its rapid adoption and growth or in fear and contempt about its potential to destroy jobs, livelihoods, as well as our privacy, I believe that there are more real conversations we should be having. Having these conversations means getting to the real heart of the challenges and opportunities that AI in the workplace presents.

I realize that, reading this publication, you’re most likely in a marketing, customer experience, technology, or some other knowledge worker position, so you can look at this from the perspective of what McKinsey has estimated as 30% of your job being able to be automated by 2030. A question, though is would you miss that 30% if it were replaced by other, more rewarding work?

I don’t mean to sound callous here, but I rather want to focus our attention on some tangible things we can do.

In this article, I’m going to explore these topic areas and look at what I think are the real conversations we need to be having.

This article was written by Greg Kihlström for CMSWire. Read the full article here.