This article was originally posted on Select Software Reviews blog. You can read the rest here.

Who is responsible for creating a great customer experience (CX)? 

While your organization might have a dedicated CX team, the true answer to this question is that every employee has at least some connection to delivering value to the customer relationship, regardless of their job title, seniority level, or the department they work within. 

Because of this, it is important that employees have the right tools, supportive processes, and work methods in place, as well as a proper understanding of their role in delivering customer value. This understanding helps employees become more motivated to help customers, and anticipate new potential challenges for customers. 

This article was originally posted on Select Software Reviews blog. You can read the rest here.