This article was originally written for Forbes Agency Council. Read the original here.

If delivering a robust, personalized omnichannel customer experience was easy, all of your peers would already be doing it. Instead, many enterprises and smaller organizations are delivering multichannel experiences at best, and many are still very siloed in their approaches.

That said, delivering customers a multi- or omnichannel experience is not science fiction but instead can be done incrementally over time, ultimately delivering that seamless experience that many consumers are already expecting.

In this article, I’m going to talk about how to do omnichannel customer experience well, knowing that you might still be on the path to achieving it. Let’s get started!

This article was originally written for Forbes Agency Council. Read the rest of this article here.