CMSWire: How to Use Business Value to Prioritize Company, Customer Initiatives
This article was written by Greg Kihlström for CMSWire. You can read the original here.
Enterprises are met with many priorities vying for attention, ranging from external pressures to pull ahead of the competition, to internal pressures to innovate for greater efficiency and productivity.
This can make it hard to prioritize what should get done first and how to make sense of what will drive the most return on investment.
A key consideration in these decisions is the often used, but often vaguely defined term “business value.” Depending on your organization, you may calculate it very differently.
In this article, I’m going to discuss a framework that any organization can use in order to define “business value” that can be applied to the important work of prioritizing your initiatives.