This article was written by Greg Kihlström for CMSWire.com. You can read the rest of the article here.

Customers continue to demand more personalized experiences, even leaving brands that fail to provide the level of service they expect. But at the same time customer expectations are rising, the data privacy demands that eschew third-party data harvesting and identity stitching are also growing in complexity. All of this adds up to a need for brands to create a first-party data strategy that allows companies to collect information directly from consumers, and consumers to receive world-class customer experiences in return.

Easier said than done, you might be thinking. In this article, I’m going to explore the key components of a first-party data strategy that will set your organization up for success amidst the continual changes and escalation in customer expectations.

This article was written by Greg Kihlström for CMSWire.com. You can read the rest of the article here.