This article was written by Greg Kihlström for Forbes. The original article can be found here.

By now, you’ve probably heard the term “digital transformation” more times than you can count. But didn’t it sound kind of exciting the first time you heard it? It promises big changes that should improve the lives of customers and employees, all while making the company a lot more money.

In reality, however, the results can be mixed. If you Google “success rate of digital transformations,” you may see results that vary from a 30% failure rate to over 80% that fail to meet their expectations.

This can affect many things adversely, both inside and outside the company, including employee engagement, which is critical to your long-term success. In this article, I’m going to talk about how to maintain team morale before, during and after a digital transformation.

This article was written by Greg Kihlström for Forbes. The original article can be found here.