This post was written by Greg Kihlström for MarTech. Read the original article here.

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.

This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here.

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Therefore, we need to keep all of these in mind as we plan for CJO implementation.

In the last article in this three-part series, we are going to explore this by looking at four critical platforms necessary for your organization’s success with customer journey orchestration.

This post was written by Greg Kihlström for MarTech. Read the original article here.