This article was written by Greg Kihlström for Forbes. Read the original article here.

You’ve most likely read the statistics on consumers being more likely to spend money (and more of it) with brands that offer personalized content and experiences. While this in itself sounds compelling, creating high-performing personalized content is easier said than done.

Once a company gets beyond embracing personalization theoretically, it can often get mired in resource and process constraints because individualized content often requires creating more variations of assets. This requires more time from internal and potentially external resources, which adds time, cost and complexity to planning campaigns and initiatives that may have already been complex to start. In other words, doing personalization well can be a daunting task if you haven’t put in place the people, processes and platforms to extract ROI from your efforts.

In this article, I’m going to discuss how you can ensure that you are getting real business value from your personalization efforts.

This article was written by Greg Kihlström for Forbes. Read the original article here.