CMSWire: Digital Transformation Goes Nowhere Without Leadership Buy-In
This article by Greg Kihlström was originally posted on CMSWire.com
Digital transformation requires that the people, processes and technology within an organization align with the desired end goal in order to achieve the greatest success. Additionally, these areas need to be set up to continuously improve and adapt after achieving the initial goals of the transformation initiative.
One additional component, however, is critical to long-term success: The buy-in, alignment and actions of leadership in support of the digital transformation, as well as the teams and methods used to achieve it. This includes C-level leadership, as well as department and practice areas heads.
Let's explore the critical role leadership plays in the success of digital transformation initiatives.