Written by Greg Kihlström for CMSWire

Doing digital transformation well takes a lot of coordination. Leaders need to align people, processes and technology in a way that accomplishes initial goals, and have a plan to sustain and continuously improve the elements being transformed.

Prioritization can often be misleading. After all, it is called digital transformation, which implies the biggest components are technology-related. While data, platforms and tech infrastructure are certainly large components of any transformation, organizations that underestimate the human component of such an initiative are setting themselves up for failure, in the short-term, the long-term, or both.

Let’s look at a few reasons why the human component of digital transformation might be bigger than you think.

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