This article by Greg Kihlström was originally published on CMSWire. Click here to read the full article.

We are continually reminded of how quickly the world, our customers, and our way of doing business evolves and changes. Your customer data strategy is a critical part of your organization’s short- and long-term success. Because of this, it is important that you create it in such a way that is able to account for current and future challenges and opportunities, as well as external and internal dependencies.

In this article, we’re going to discuss three components of an agile customer data strategy that will ensure you are set up for success both now and into the future.

This article by Greg Kihlström was originally published on CMSWire. Click here to read the full article.