The blueprint for the experience-led enterprise

The following is based on the ideas in the book, The Center of Experience: a blueprint for the Experience-led Enterprise

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences.

Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits.  I believe so strongly in this that I devoted my last two books to this topic, centering The Agile Brand and The Agile Consumer around the premise that experience and relationships will separate successful organizations from the unsuccessful.