Brands are built on the definition of a company’s mission and values. The same goes for that organization’s culture. To be successful, the culture needs to have alignment with the brand itself, but in order to do that, a company needs to understand the attributes of a successful culture. The challenge with culture is that it is often harder to define than things like brand guidelines or compliance requirements. However, it is still just as important to be able to define what an ideal culture is for any organization. In this article, I’ll explore three attributes that define a successful company culture.

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