Capitol Communicator: Coverage of new guide to CDPs
New edition of best-selling customer data platform guide provides expanded insights from industry leaders
As the marketing world moves increasingly towards the need for greater first-party data solutions to power personalization and mitigate effects from third-party cookie deprecation, Customer Data Platforms (CDPs) are increasingly important. This, balanced with an increased need for data privacy and transparency over how customer data is used, make CDPs a critical part of a brand’s marketing technology infrastructure.
In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition by Greg Kihlström is now available in print as an ebook.
The book explores marketers’ need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it. It features a foreword by Heidi Bullock, CMO at CDP provider Tealium. Additionally, thought leaders from some of the most prominent CDP platform providers lend their thoughts and expertise, including contributions from Lytics, ActionIQ, and Amperity.