This leading digital news publication featured Greg’s interview with Gary Vaynerchuk in a recent article. Below is an excerpt:

In the dynamic realm of digital marketing, staying ahead of the curve is not just a goal—it’s a necessity. Gary Vaynerchuk, a renowned marketing guru, recently shared his insights during a podcast interview with Greg Kihlström on “The Agile Brand.” Vaynerchuk emphasized the unparalleled opportunity for individuals and brands to create and distribute content for free, leveraging the power of social media platforms like TikTok to gain significant reach and potential virality. “We are in an era where the merit of your content can propel you to unprecedented heights,” Vaynerchuk stated, underscoring the democratization of content creation.

The rise of TikTok and similar platforms has revolutionized how content is consumed and shared, making it imperative for marketers to adapt swiftly. Vaynerchuk highlighted the need for agility and creativity in this new landscape. “If your social’s not great, that’s on you,” he asserted, challenging leaders to take ownership of their digital presence. He pointed out that traditional metrics and reports might no longer suffice, and it’s crucial to evolve these tools to reflect the current digital dynamics.

Read the full article here.