Medallia: Predictive Analytics in Business: Why Companies Need to Prioritize Prediction
Article from Medallia Chief Product Officer Simonetta Turek highlights Priority is Prediction, Greg Kihlström’s latest book.
From my earliest working days as a quant creating predictive models for the currencies and commodities markets to my 20+ years of experience in the broader CX industry, I’ve seen that companies with the greatest longevity have one thing in common: they prioritize being predictive.
These brands have developed a complete (and continuously updating) picture of their customer experience (CX) and employee experience (EX), which helps them understand what’s happening in their broader industries, and how the larger economy and culture landscape are shaping business around the world.