Martechview: Measuring CX for Success: Are You Missing the Mark?
Martechview sat down with Greg Kihlström to talk about CX measurement, the impact of AI on marketing, and more. The interview explores Kihlström’s “House of the Customer” concept, offering a structured approach to analyzing and improving customer experience. Addressing the challenges faced by F1000 brands, Kihlström discusses the complexities of large organizations and the importance of change management.
In a recent interview with Greg Kihlström, Speaker, Author, and Advisor at The Agile Brand, he shares insights into the evolving branding landscape. Emphasizing the significance of agility, Kihlström explains how brands can adapt to changing conditions while staying true to their values. Customer experience emerges as a pivotal differentiator, with an agile approach crucial for sustained engagement and loyalty. Kihlström delves into the transformative role of Martech and AI in shaping the future of branding, highlighting the convergence of big data and artificial intelligence.