Greg was featured in an interview on Forbes.com about revamping marketing funnels.

An effective marketing funnel casts a wide net and guides the potential customers that land in it through the various stages of the buying journey. If your marketing funnel hasn’t been successfully leading prospects to convert, it may be time to consider revamping it.

With so many digital touch points these days, leads may enter your marketing funnel at any stage of the buying process—from awareness to consideration to purchase, or anywhere in between. While it may not need a total overhaul, evaluating the effectiveness of the elements you use to draw prospects through each level of your funnel can help you identify areas that need improvement.