Greg Kihlström was featured in a recent Forbes article entitled “10 Smart Ways For Companies To Approach Political And Social Commentary” and his perspective was shared alongside several other contributors:

“Companies need to take a hard look at their values and ensure that the stances they take externally align with their internal mission and culture. Consumers are smart enough to spot a disconnect and can “feel” when a brand is simply being opportunistic.”—Greg Kihlström

Read the rest of the article on Forbes