FOR IMMEDIATE RELEASE

March 30, 2021 | Arlington, VA

We live in an agile world. Incremental growth and continuous improvement have brought about change in just about every field imaginable. The workforce and work as we know it has been changing for a while, and it’s about to undergo a major shift.

With continued globalization, an increase in the use of artificial intelligence to perform both routine and complex tasks, and the rise of outsourcing and contracting in new industries, the Agile Workforce is here.

The Agile Workforce is the new book by Greg Kihlström, customer and employee experience thought leader, entrepreneur, speaker, and author. The book discusses the future of work, and how humans and AI-driven machines will work together to create our future. It also describes the rise of the freelance economy, and how remote work, gig workers, and a global mindset will transform the traditional workplace into a hybrid model where the best of all worlds can be combined for the benefit of individuals and companies alike.

“I’m thrilled to contribute to the conversation about the future of work, and wanted to share my perspective on how the freelance economy, increased automation, and a growing hybrid and distributed workforce is shaping the relationship between individuals and employers,” said Kihlström.

The Agile Workforce is the fourth book in Kihlström’s Agile series, which started with 2016’s The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values. In 2019, Kihlström released The Agile Consumer, which gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior, are changing the brand-consumer relationship with the opportunity for better outcomes for both.

The Agile Workforce is available in print and as an ebook from Amazon and Barnes & Noble, and as an ebook from Apple Books. You can read more here:

https://www.gregkihlstrom.com/the-agile-workforce

About Greg Kihlström

Greg is a best selling author, speaker, and entrepreneur. He is currently Co-Founder at CareerGig, after selling his award-winning digital experience agency, Carousel30, in 2017.  He has worked with some of the world’s top brands, including AOL, Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott International, MTV, Starbucks, Toyota and VMware. He currently serves on the University of Richmond’s Customer Experience Advisory Board, was the founding Chair of the American Advertising Federation’s National Innovation Committee, and served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board. 

Greg’s newest book, The Agile Workforce (2021) explores the current and future state of the workforce and envisions a world where individuals thrive in a new world of work opportunities enabled by technology, decentralization, and a shift in the power dynamics between employers and employees. His previous book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience. He wrote another book on customer and employee experience called Digital Delight (2019), that focuses on designing, implementing, and measuring CX and EX. Greg’s previous book, The Agile Consumer (2019) explores the most recent shifts in the brand-consumer relationship and how companies must become more agile across their entire operation to remain successful. The Agile Brand (2018), follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web  (2016), discusses the changing landscape of digital marketing and customer experience.  His podcast, The Agile World, launched in early 2019 and discusses brand strategy, marketing, and customer experience.

Greg was named a 2018 50 on Fire winner from DC Inno as one of DC’s trendsetters in Marketing. He is a regular contributing writer to Forbes, and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and VMworld. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University and Virginia Tech.