Forbes: Smart Ways Marketers And Advertisers Can Leverage AI In 2022
Greg Kihlström was featured in an interview on Forbes about how artificial intelligence can be used well by marketers and advertisers in 2022.
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies. Companies can lean on AI and machine learning to create more engaging content, analyze data to make better business decisions, automate customer support and more.
The use of AI in marketing is expected to increase in 2022 as more organizations seek ways to incorporate it into their processes to boost their advertising and marketing efforts. Here, 14 experts from Forbes Agency Council share some great ways that AI can assist industry leaders in marketing and advertising in the coming year.