LeadGen: From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom
Greg Kihlstrom was featured on the LeadGen podcast and blog. Here is an excerpt from the article:
Idea to Exit to SaaS Founder - What it takes to build an Enterprise B2B brand with Greg Kihlström
Greg is a digital transformation expert with a very interesting resume. He is in the online industry since the early days of the New Economy and Dotcom boom.
He spent 3,5 years working at a SaaS-based tech start-up in Virginia (US), before he made the jump to start his own digital agency, Carousel30 back in 2002.
Greg has come a long way, building up the brand into a leading digital experience agency, working with brands like NASA, Toyota, Volkswagen, Porsche and the United Nations.
We are speaking with Greg to hear about his journey building up an agency from the ground up, from humble beginnings to working with the most renowned enterprises in the world.
In our conversation, Greg shares fascinating insight into the stages of growth: Hiring staff, buy-out of business partners and ultimately selling his company in 2017.
After the acquisition, he continued working for a couple more years at the company before leaving in 2019.
While growing Carousel30, Greg also wrote several thought-leadership books and got different speaking and contributor roles, incl. Forbes, Advertising Age, and the Washington Post.