It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides.

For maximum effectiveness, marketers need to not only understand the information they’re being given, but also how to apply it correctly for their brand. A lot of the understanding of Google Analytics is learned through regular use. To help speed up your learning curve, 15 experienced members of Forbes Agency Council detail the most useful ways to find valuable data through GA