You know what you are doing with your social media marketing. I know you know what you are doing. Even though the senior management at your organization knows you know what you are doing, too, there is often a disconnect between the way a digital marketer talks about success and the way the board views the success of the business.
The goal of this article is to make your job a little easier by helping you frame your digital marketing successes in a way that even the most skeptical CFO would want to support you.
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Posted on February 10, 2012
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